October 31, 2014
October 30, 2014
Vice and Rogers are partnering to bring a Vice TV network to Canada
John Tory gets a parody Twitter account
October 29, 2014
Marvel marks National Cat Day with a series of cats dressed up as its iconic superheroes
Doug Ford is likely going to be fined $11,950 for all the illegal signs his campaign planted
Doug Ford is deciding whether he wants to be the leader of Ontario’s Conservative Party.
VIDEO: The Making of Mr. Viral
Karim Kanji explores the importance of social media in independent film

Viral marketing, social media, and crowd-sourced funding. All these terms are important in the area of independent film-making. Currently, our city (Toronto) is knee deep in glitter and glitz as the Toronto International Film Festival has taken over. Therefore, we thought it would be relevant to chat with industry insiders on how they use social media and crowd-sourced funding to both finish their project as well as promote it. And we also ask about viral marketing: Are kittens really the secret?

Janine Short is a Producer and Production Designer for the upcoming indie film, Mr. Viral. Coming from a theatre arts, acting and fine art background, Janine Short attended Ryerson University for Radio and Television Arts, where she focused on producing, writing and production design for film and television. She started her career as an office manager at Notch Inc, a film transfer house specializing in color correction, where she learned a great deal about post production. She then moved on to produce and post produce numerous commercials as well as viral marketing and corporate video for Edge Productions, a production and post production company at MacLaren McCann Advertising.

Alex Appel is a highly accomplished actress who stars as Stacy in Mr. Viral. She has appeared in many television programmes including Little Mosque on the Prairie, Da Kink in My Hair, and as a regular on the American series Missing as FBI Agent “Janey Cooper”. Alex’s film appearances include A Beginner’s Guide to Endings starring Harvey Keital, Tom DiCillo’s, The Real Blonde and The Life Before Thiswith Catherine O’Hara. She also starred as Alice Blue in the critically acclaimed and multiple award winning feature film The Death of Alice Blue, which premiered at the Museum of Modern Art in New York City in 2009, screened at Montreal World Film Festival and travelled to over forty film festivals around the world.

Both ladies joined Karim Kanji in the studio to talk about the importance of social media in independent film.

_____

Crossposted from XConnectTO.com . Follow them on Twitter @XConnectTOFacebook, and YouTube.

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
October 30th, 2014
Editors Pick John Tory gets a parody Twitter account
Read More
By Igor Bonifacic
October 28th, 2014
Culture The CBC will be the lead Canadian broadcaster for the 2018, 2020 Olympics
Read More
By Igor Bonifacic
October 29th, 2014
Culture Marvel marks National Cat Day with a series of cats dressed up as its iconic superheroes
Read More
By Igor Bonifacic
October 2nd, 2014
Editors Pick Watch: the recently released Pan Am Games "Invade" trailer
Read More
  • No article found.
  • By Igor Bonifacic
    October 30th, 2014
    Culture Vice and Rogers are partnering to bring a Vice TV network to Canada
    Read More
    By Igor Bonifacic
    October 30th, 2014
    Editors Pick John Tory gets a parody Twitter account
    Read More
    By Igor Bonifacic
    October 29th, 2014
    Culture Marvel marks National Cat Day with a series of cats dressed up as its iconic superheroes
    Read More
    By Igor Bonifacic
    October 29th, 2014
    Editors Pick Doug Ford is likely going to be fined $11,950 for all the illegal signs his campaign planted
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More