Love making and the positions one employs during the act of coitus–that’s not the sort of information you typically divulge with the sales person at Sleep Country Canada. As far as mattress sales go, the comfy platform, whether sponge or spring, is designed for sleeping like a corpse and nothing else, though we all know that a lot more goes on than that. Even the word snuggling might be enough to make a prudish salesperson grimace, but not the makers of the modular and flexible prototype ‘Love Mattress’, designed for cuddly couples. Designed by Mehdi Mojtabvi of the Tehran firm Gooyadesign, the ‘Love Mattress’ is made of rubberized foam slats with folds that can flex open to accommodate fingers, hands, arms and feet, making it possible to wrap your arms around someone without loosing the circulation and feeling in your arm. For those who wish to cuddle like a pair of mating snails all night, this mattress is it, whilst still permitting a good night’s sleep. So now there is in fact a good enough reason to buy a mattress from somewhere else.