July 30, 2014
July 30, 2014
TIFF announces this year’s Midnight Madness lineup
July 29, 2014
Free outdoor movie festival coming to Fort York this August
Standard Interviews: Patrick Blessing of The Pie Commission
July 28, 2014
Brickworks Ciderhouse becomes the first local cider house to have its product sold by the LCBO
Dispatches from The Valley: Shivon Zilis, venture capitalist at Bloomberg Beta
Watch the #HeatINDX for Free Ice Cream
Condo developers to give away frozen treats everyday the temperature is forecast to hit 30 degrees this August

 

Free ice cream opportunity! Everyday this August that is forecasted to go over 30 degrees, the developers of INDX condos will be giving away free ice cream sandwiches and frozen treats at their financial district sales centre at 70 Temperance Street. CentreCourt Developments and Lifetime Developments will be watching the Heat INDX (Get it? It’s very clever) and offering Torontonians respite from the sweaty summer weather from 12pm – 6pm on weekdays and 12pm – 6pm. Is this a marketing ploy? Yes. But, will you get free ice cream out of the deal? Yes! Maybe you’ll be so pleased with your ice cream that you will buy a condo. Ice cream has been known to make people scream irrationally, so who knows what other kinds of spontaneous behavior this give away might induce.

To keep tabs on this free ice cream situation, follow @centrecourtdev and @lifetime_dev on Twitter or watch for the #HeatINDX hashtag.

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