September 19, 2014
September 19, 2014
Watch: a drone’s perspective of the Scarborough Bluffs
Worn Fashion Journal announces its final issue
Fort York Visitor Centre opens to the public this weekend.
Thousands line up at the Eaton Centre for a chance to buy one of the new iPhones
IParkedInABikeLane stickers aim to shame drivers who park in the city’s bike lanes
Twitter-Activated Vending Machine Trades Tea for Tweets
A South African drink company has launched what they claim is the world's first Twitter- activated beverage dispenser


 

BEV or the Twitter-activated beverage dispenser launched by BOS Ice Tea, could possibly be one of the most effective marketing campaigns around.    

The machine, which was conceptualised by marketing agency Cow Africa, aims to promote the South African drink brand by getting users to tweet about the product in exchange for a free sample of ice tea. 

How it works is simple: Just send a tweet to the machine’s account (@bos), tweet the hashtag #Bostweet4T and the vending machine will give you a free sample of BOS Ice Tea. However, you’ll need to be sure your Twitter app is able to access your location, because BEV will check it to ensure you’re actually nearby before handing over the goods.

BEV’s potential extends just beyond handing out samples and doing some clever social media marketing. It made its debut at the Design Indaba Expo in Cape Town earlier this year, where she showed off some of her other features, including her cameras, microphone, trigger switches and sound-activated LEDs that add a dash of personality to this tweet-reading machine.

__ 

Síle Cleary is a regular contributor to Toronto Standard. Follow her on Twitter at @silecleary.

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

 

____
  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
September 17th, 2014
Editors Pick A new Toronto made app wants to change how you make and listen to playlists
Read More
By Igor Bonifacic
September 19th, 2014
Editors Pick IParkedInABikeLane stickers aim to shame drivers who park in the city's bike lanes
Read More
By Igor Bonifacic
September 17th, 2014
Editors Pick It appears the El Mocambo is finished
Read More
By Igor Bonifacic
August 26th, 2014
Editors Pick Meet Tiny Hearts, the Toronto app studio that's one of Apple's favourites
Read More
  • No article found.
  • By Igor Bonifacic
    September 19th, 2014
    Editors Pick Watch: a drone's perspective of the Scarborough Bluffs
    Read More
    By Igor Bonifacic
    September 19th, 2014
    Editors Pick Worn Fashion Journal announces its final issue
    Read More
    By Igor Bonifacic
    September 19th, 2014
    Editors Pick Fort York Visitor Centre opens to the public this weekend.
    Read More
    By Igor Bonifacic
    September 19th, 2014
    Editors Pick Thousands line up at the Eaton Centre for a chance to buy one of the new iPhones
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More