August 29, 2014
August 28, 2014
City pulls clever anti-littering campaign over trademark concerns
Dirtybird BBQ Tour taking over Sherbourne Common on September 7
Toronto Symphony Orchestra offering the public the chance to be a conductor
Nuit Blanche announces 2014 lineup
August 27, 2014
Five highlights from David Soknacki’s Reddit AMA.
Twitter-Activated Vending Machine Trades Tea for Tweets
A South African drink company has launched what they claim is the world's first Twitter- activated beverage dispenser


 

BEV or the Twitter-activated beverage dispenser launched by BOS Ice Tea, could possibly be one of the most effective marketing campaigns around.    

The machine, which was conceptualised by marketing agency Cow Africa, aims to promote the South African drink brand by getting users to tweet about the product in exchange for a free sample of ice tea. 

How it works is simple: Just send a tweet to the machine’s account (@bos), tweet the hashtag #Bostweet4T and the vending machine will give you a free sample of BOS Ice Tea. However, you’ll need to be sure your Twitter app is able to access your location, because BEV will check it to ensure you’re actually nearby before handing over the goods.

BEV’s potential extends just beyond handing out samples and doing some clever social media marketing. It made its debut at the Design Indaba Expo in Cape Town earlier this year, where she showed off some of her other features, including her cameras, microphone, trigger switches and sound-activated LEDs that add a dash of personality to this tweet-reading machine.

__ 

Síle Cleary is a regular contributor to Toronto Standard. Follow her on Twitter at @silecleary.

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

 

____
  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
August 28th, 2014
Editors Pick City pulls clever anti-littering campaign over trademark concerns
Read More
By Igor Bonifacic
August 6th, 2014
Editors Pick Bellwoods Brewery set to expand to a new location(!)
Read More
By Igor Bonifacic
August 28th, 2014
Culture Dirtybird BBQ Tour taking over Sherbourne Common on September 7
Read More
By Brian Tavares
July 31st, 2014
Editors Pick Standard Interviews: Robin Molloy of Descendants Beer and Beverage Co
Read More
  • No article found.
  • By Igor Bonifacic
    August 28th, 2014
    Editors Pick City pulls clever anti-littering campaign over trademark concerns
    Read More
    By Igor Bonifacic
    August 28th, 2014
    Culture Dirtybird BBQ Tour taking over Sherbourne Common on September 7
    Read More
    By Igor Bonifacic
    August 28th, 2014
    Culture Toronto Symphony Orchestra offering the public the chance to be a conductor
    Read More
    By Igor Bonifacic
    August 28th, 2014
    Art and Design Nuit Blanche announces 2014 lineup
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More