April 18, 2014
December 17, 2013
Rob Ford Sort of Apologized to Daniel Dale Today
December 16, 2013
Rob Ford Missed An Opportunity to Avoid Getting Sued This Weekend
Movers and Starters: Chris Gory
December 13, 2013
Dean Blundell Show on Hiatus for Homophobic Jokes
The 13 Best Comments on Beyonce’s Instagram Page After Her Surprise Album
The World's Only Smurf Village
How a small town traded in Gaddafi for "kiddie cocaine"

The Smurfs saved Juzcar. The tiny village on Spain’s southern sierra had been largely bought out by Libya’s Colonel Gaddafi, who planned to develop the area into golf-courts and resorts. The Arab Spring deep-sixed that possibility, so the townsfolk changed up their business strategy.

Last year, Sony Pictures swooped in and wanted to promote their new film, The Smurfs. They convinced the locals to paint all the white-washed buildings blue. When the time came to paint the buildings back, residents dressed as smurfs stormed a referendum and voted 141 in favour and 33 against to remain the world’s only Smurf village.

The mayor instigated “smurf” theme in every aspect of their tourism marketing. The plan worked, and they now receive thousands of visitors a week.

 The Global Mail reports: “Thriving Juzcar is a quirky model of globalisation, squeezing everything it can from a Belgian cartoon phenomenon described as ‘kiddie cocaine’ and launched into commercial overdrive by a Japanese entertainment giant out of Hollywood.”

————-

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
April 24th, 2014
Industry Movers and Starters: Adam Hasham of Hurrier
Read More
By Igor Bonifacic
April 17th, 2014
Industry Movers and Starters: Ian Carnevale of Fora
Read More
By Igor Bonifacic
April 8th, 2014
Industry Pop-up Startup
Read More
By Igor Bonifacic
April 1st, 2014
Industry Movers and Starters: Mallorie Brodie and Lauren Hasegawa of Bridgit
Read More
  • No article found.
  • By Igor Bonifacic
    April 14th, 2014
    Industry Movers and Starters: Neven Zeremski of Dubb
    Read More
    By Igor Bonifacic
    April 8th, 2014
    Industry Pop-up Startup
    Read More
    By Igor Bonifacic
    April 1st, 2014
    Industry Movers and Starters: Mallorie Brodie and Lauren Hasegawa of Bridgit
    Read More
    By TS Editors
    March 10th, 2014
    Culture Revolutionizing the Beer Drinking Experience with the Sam Can (Sponsored)
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More