July 25, 2014
July 24, 2014
Do Make Say Think (July 25-27)
July 22, 2014
A conversation with Patricia Pearson
July 21, 2014
Standard Interviews: Les Murray, president of Toronto’s Festival of Beer
July 17, 2014
Do Make Say Think (July 18-20)
How a Toronto company is helping the world’s creatives showcase their work
Guinness launch Deep-Sea Bar
The famous beer company celebrates 250 years by creating a unique underwater bar aboard a submarine

Forever the kings of marketing, Guinness have launched a submarine bar to mark their 250th anniversary.

It took its maiden voyage recently in Sweden and as you can see from the interior, looks more like a bar from the future than a vintage Guinness submarine.

UK- based architectural firm Jump Studios were given the brief of redesigning the interior of the submarine to reflect the Guinness slogan “Alive Inside,” and with the help of carpentry and engineering specialist Nicholas Alexander created a GRP (glass-reinforced plastic) shell that fits inside the passenger compartment of the submarine.The shell is covered in rubber discs and features sculpted nooks for seating, tables and a bar. Some of the discs are hollowed out and inset with LEDs, while others are left empty to serve as receptacles for the all-important cans and glasses.

In addition to being visually stunning, the space had to meet strict marine specifications regarding ventilation and fire safety.

This project, the first of its kind in the world, was commissioned for the Guinness Sea Experience competition, celebrating the iconic brand’s 250th anniversary — when Arthur Guinness signed the 9,000-year lease on the famous St. James’s Gate Brewery in Dublin. 

  

 ______ 

Síle Cleary is a regular contributor to Toronto Standard. Follow her on Twitter at @silecleary.

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

____
  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
July 17th, 2014
Editors Pick How a Toronto company is helping the world's creatives showcase their work
Read More
By Christian Borys
June 26th, 2014
Editors Pick Dispatches from the Valley: Julien Smith, CEO of Breather
Read More
By Igor Bonifacic
July 9th, 2014
Editors Pick Standard Interviews: Tom Paterson of Junction Craft Brewing
Read More
By Igor Bonifacic
July 14th, 2014
Editors Pick Chrome plugin plays clown music when you read about Rob Ford
Read More
  • No article found.
  • By Lauren Pincente
    July 24th, 2014
    Editors Pick Do Make Say Think (July 25-27)
    Read More
    By Amanda Lee
    July 22nd, 2014
    Books A conversation with Patricia Pearson
    Read More
    By Igor Bonifacic
    July 21st, 2014
    Editors Pick Standard Interviews: Les Murray, president of Toronto's Festival of Beer
    Read More
    By Lauren Pincente
    July 17th, 2014
    Editors Pick Do Make Say Think (July 18-20)
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More