So the geniuses over at Domino’s have come up with a new ad campaign to promote their new-ish line of ‘Artisan’ pizzas. The whole gimmick is that they’ve created these perfect combinations of toppings that, even if you beg, they won’t alter. Bottom line: If you asked for substitutions on your Artisan Pizza, Domino’s would say “no.”
And now, introducing their new tagline:
Something tells us they could’ve thought this through a little more. But the team over at Shakesville put it best: “There is absolutely no way that the company can reasonably argue they didn’t understand the nonconsent implications of this phrase.”
What’s your take? [xojane]
Sabrina Maddeaux is Toronto Standard’s style editor. Follow her on Twitter at @sabrinamaddeaux.