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July 21, 2014
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Domino's Pizza Ad: 'No Is The New Yes'
Really? Think it over now, admen

So the geniuses over at Domino’s have come up with a new ad campaign to promote their new-ish line of ‘Artisan’ pizzas. The whole gimmick is that they’ve created these perfect combinations of toppings that, even if you beg, they won’t alter. Bottom line: If you asked for substitutions on your Artisan Pizza, Domino’s would say “no.”

And now, introducing their new tagline:

 

Something tells us they could’ve thought this through a little more. But the team over at Shakesville put it best: “There is absolutely no way that the company can reasonably argue they didn’t understand the nonconsent implications of this phrase.”

What’s your take? [xojane]

____

Sabrina Maddeaux is Toronto Standard’s style editor. Follow her on Twitter at @sabrinamaddeaux.

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