September 18, 2014
September 17, 2014
A new Toronto made app wants to change how you make and listen to playlists
It appears the El Mocambo is finished
September 16, 2014
Watch: a musical love letter to Regent Park
Win tickets to see DFA 1979 and the New Pornographers play
September 15, 2014
You can now reserve tickets for the Pan Am Games
Bruce Mau Design Redesigns Canada's Brand
'Know Canada' campaign throws away clichés to educate Americans about Canada

All images courtesy of Bruce Mau Design

Beavers, Maple Syrup and Toques are out. Ryan Gosling, Transgendered Beauty Queens and the Oil Sands are in. Facing a challenge to redesign Canada’s brand, Bruce Mau Design (BMD) has teamed up with Studio 360 with Kurt Anderson, an American public radio show, to change the way Americans think about Canada. Starting with the assumption that Americans don’t understand Canada, the BMD team designed ‘Know Canada,’ a graphic campaign that highlights Canada’s 21st Century icons while ignoring cliché imagery traditionally associated with the country.

The campaign uses the two solid red bars from the sides of the flag to frame a diverse range of Canadian people, inventions and places including Arcade Fire, Stephen Harper and the Trivial Pursuit game piece. Showcasing a wide variety of Canadian ideas and viewpoints brands Canada as an inclusive, dynamic place that harbours a creative, open population. BMD offers up a bevy of ideas for implementing the red bars design including bus ads, a press podium and even a new passport stamp.

No word yet whether the Royal-loving, Liberal-red-hating, brand-happy Harper Government plan to embrace the vision.

For more check out knowcanada.org.

CORRECTION: An earlier version of this article attributed the campaign to Bruce Mau the individual, instead of the Bruce Mau Design studio team. Bruce Mau himself was not involved in the project. We regret the error.

____

Michael Kolberg is The Sprawl Editor at Toronto Standard. Follow him on Twitter for jokes @mikeykolberg

For more, follow us on Twitter at @torontostandard and subscribe to our Newsletter.

  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
September 16th, 2014
Culture Watch: a musical love letter to Regent Park
Read More
By Igor Bonifacic
September 17th, 2014
Editors Pick A new Toronto made app wants to change how you make and listen to playlists
Read More
By Igor Bonifacic
September 17th, 2014
Editors Pick It appears the El Mocambo is finished
Read More
By Igor Bonifacic
August 19th, 2014
Editors Pick Toronto is Forbes' 10th most influential city of 2014
Read More
  • No article found.
  • By Igor Bonifacic
    September 17th, 2014
    Editors Pick A new Toronto made app wants to change how you make and listen to playlists
    Read More
    By Igor Bonifacic
    September 17th, 2014
    Editors Pick It appears the El Mocambo is finished
    Read More
    By Igor Bonifacic
    September 16th, 2014
    Culture Watch: a musical love letter to Regent Park
    Read More
    By Igor Bonifacic
    September 16th, 2014
    Culture Win tickets to see DFA 1979 and the New Pornographers play
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More