October 22, 2014
October 22, 2014
The El Mocambo’s iconic neon sign finds its way onto eBay
October 21, 2014
For the time being, cyclists will not be able to use the bike rack on many of the TTC’s buses
The world’s first working hoverboard has been invented
Get to know… Ari Goldkind
October 20, 2014
Toronto gets a set of imaginary TTC stops courtesy of one very creative designer
Activists Culture Jam 'Victoria's Secret' in Stand Against Rape Culture
Baltimore feminists Hannah Brancato and Rebecca Nagle create faux "Pink Loves Consent" underwear line

Screencap of the Pink Loves Consent website

Last week, those searching the web for a brightly coloured bra for themselves or a significant other were pleasantly surprised when it appeared that Victoria’s Secret had launched a new line of underwear that promoted consensual sex. In contrast to the company’s earlier efforts, the new line featured underwear with slogans like, “NO MEANS NO” and “ASK FIRST.” In fact, it seemed almost too good to be true: a highly-visible company that marketed and sold underwear directly to women had finally taken interest in an important women’s issue. In response, the public was happy to applaud the company for its forward thinking attitude, as hundreds of people flooded Victoria’s Secret Facebook, Twitter, and Tumblr pages, expressing their appreciation. 

It turns out, however, that Victoria’s Secret was not responsible for the faux-line. Instead, Pink Loves Consent was created by Hannah Brancato and Rebecca Nagle, two feminist activists from Balitmore. The two women, and the countless people that helped them realize the project, created the culture jamming campaign as an extension of an earlier art-project called Upsetting Rape Culture. Nagle and Brancato envisioned the initiative as a way to empower women and combat the so-called culture of rape that they believe companies like Victoria’s Secret advocate. 

For its part, Victoria’s Secret took the expected route, and set loose it’s army of lawyers upon the site. However, as the website is not selling anything, Nagle and Brancato were able to relaunch the site within days of it being taken down – the site can be seen here.    

Check out Baltimore Fishbowl for an in-depth interview with Hannah Brancato and Rebecca Nagle. [Baltimore Fishbowl]

____

Igor Bonifacic is a writer working for the Toronto Standard. You can follow him on twitter @igorbonifacic

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

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