August 31, 2014
August 29, 2014
Toronto may be getting a new Waterfront LRT line
Building the perfect Shoebox
Billy Bishop Airport on the selling block
The “Purrari” has been painted white
Have you seen the Toronto Zoo’s baby Burmese star tortoise?
Activists Culture Jam 'Victoria's Secret' in Stand Against Rape Culture
Baltimore feminists Hannah Brancato and Rebecca Nagle create faux "Pink Loves Consent" underwear line

Screencap of the Pink Loves Consent website

Last week, those searching the web for a brightly coloured bra for themselves or a significant other were pleasantly surprised when it appeared that Victoria’s Secret had launched a new line of underwear that promoted consensual sex. In contrast to the company’s earlier efforts, the new line featured underwear with slogans like, “NO MEANS NO” and “ASK FIRST.” In fact, it seemed almost too good to be true: a highly-visible company that marketed and sold underwear directly to women had finally taken interest in an important women’s issue. In response, the public was happy to applaud the company for its forward thinking attitude, as hundreds of people flooded Victoria’s Secret Facebook, Twitter, and Tumblr pages, expressing their appreciation. 

It turns out, however, that Victoria’s Secret was not responsible for the faux-line. Instead, Pink Loves Consent was created by Hannah Brancato and Rebecca Nagle, two feminist activists from Balitmore. The two women, and the countless people that helped them realize the project, created the culture jamming campaign as an extension of an earlier art-project called Upsetting Rape Culture. Nagle and Brancato envisioned the initiative as a way to empower women and combat the so-called culture of rape that they believe companies like Victoria’s Secret advocate. 

For its part, Victoria’s Secret took the expected route, and set loose it’s army of lawyers upon the site. However, as the website is not selling anything, Nagle and Brancato were able to relaunch the site within days of it being taken down – the site can be seen here.    

Check out Baltimore Fishbowl for an in-depth interview with Hannah Brancato and Rebecca Nagle. [Baltimore Fishbowl]

____

Igor Bonifacic is a writer working for the Toronto Standard. You can follow him on twitter @igorbonifacic

For more, follow us on Twitter @TorontoStandard and subscribe to our newsletter.

  • TOP STORIES
  • MOST COMMENTED
  • RECENT
By Igor Bonifacic
August 6th, 2014
Editors Pick Bellwoods Brewery set to expand to a new location(!)
Read More
By Dylan Freeman-Grist
August 15th, 2014
Editors Pick The George Street Diner: A Love Story
Read More
By Igor Bonifacic
August 19th, 2014
Editors Pick Toronto is Forbes' 10th most influential city of 2014
Read More
By Claudia McNeilly
August 1st, 2014
Editors Pick Meet Kind Exchange, Toronto’s trendy big sister
Read More
  • No article found.
  • By Igor Bonifacic
    August 29th, 2014
    Editors Pick Toronto may be getting a new Waterfront LRT line
    Read More
    By Dylan Freeman-Grist
    August 29th, 2014
    Editors Pick Building the perfect Shoebox
    Read More
    By Igor Bonifacic
    August 29th, 2014
    Editors Pick Billy Bishop Airport on the selling block
    Read More
    By Igor Bonifacic
    August 29th, 2014
    Editors Pick The "Purrari" has been painted white
    Read More

    SOCIETY SNAPS

    Society Snaps: Eric S. Margolis Foundation Launch

    Kristin Davis moved Toronto's philanthroists to tears ... then sent them all home with a baby elephant - Read More